"ALS Private is a visionary in travel. They design the most wild, off-the-scale experiences imaginable for high net worth individuals and those in the public eye."
Our Story
ALS Private was born from a passion for the mountains and snow.
Our Founder, Bella Syme, a former professional skier who called the Swiss Alps home for over a decade, brings over 30 years of alpine experience. Her insider knowledge, extensive expertise, and distinctive skill set are unparalleled in the ski industry.
Our discreet and highly experienced team brings unmatched knowledge of the travel industry across a range of specialised sectors. From the remote edges of the Arctic Circle to the pristine shores of the Caribbean, we design exceptional journeys shaped by first-hand expertise, transforming our client’s dreams into reality.
Our Philosophy
As a brand, our greatest curiosity lies in exploring the world further to uncover the newest, most exclusive and undiscovered properties on Earth.
Our clients are remarkable individuals who seek experiences beyond the ordinary, and our portfolio mirrors this. We are constantly searching for those rare moments that will fulfil our clients' wildest travel dreams.
Building lasting client relationships is at the heart of what we do, and we endeavour to provide an unwavering commitment to excellence.
We recognise our responsibility to preserve the world for future generations, and aspire to make a lasting impact. Our goal is to create extraordinary travel experiences whilst championing sustainable practices that reflect our deep respect for the planet and its future.