Our Story
ALS Private was born from a passion for the mountains and snow.
Our Founder, Bella Syme, a former professional skier who lived in the Swiss Alps for over a decade, brings over 30 years of experience in the Alps.
Her insider knowledge, decades of expertise, and unique skill set are unparalleled in the ski industry.
Our Clients
As our clients' wishes evolved, so did we. While the mountains remain our first love, we have expanded to warmer climates, reflecting our dedication to supporting our clients globally.
We look after ultra-affluent private families, household-name celebrities, and leading global corporate firms from across the world. We take pride in building lifelong relationships with our clients.
Our Philosophy
As a brand, we are constantly exploring the world further to discover the newest, most exclusive properties on Earth.
We are committed to delivering exceptional service, with the highest attention to detail, ensuring that every aspect of our clients trip is meticulously handled with the utmost discretion.
