STORY
ALS Private was born from a passion for the mountains and snow.
Our Founder, Bella Syme, brings over 30 years of experience in the Alps, complemented by a career as a professional skier. Her insider knowledge, decades of expertise, and unique skill set are unparalleled in the ski industry.
As our clients' wishes evolved, so did we. While the mountains remain our first love, we have expanded to warmer climates, reflecting our dedication to supporting our clients globally.
We look after ultra-affluent private families, household-name celebrities, and leading global corporate firms from across the world. We take pride in building lifelong relationships with our clients.
We are committed to delivering exceptional service, with the highest attention to detail, ensuring that every aspect is meticulously handled with the utmost discretion.
BRAND
Ultra Luxury Properties
We have access to the most exclusive properties on Earth; such as the finest private chalets in the Alps, off-market villas on the French Riviera or the Baleric Islands, and private islands in the Caribbean.
Yachts
Our extensive and coveted portfolio includes superyachts in destinations worldwide, from the Amalfi Coast to the Arctic Circle.
Buyouts
We specialise in arranging hotel buyouts for both private family events and company offsites. We have established relationships with the most elite, prestigious hotels in the world.
Our network of unrivalled contacts allows us to turn the impossible into reality, curating experiences that surpass ordinary expectations.
The epitome of luxury travel.