FOUNDER & CEO
Bella has worked in the luxury travel industry for over 15 years, looking after a number of the world’s most affluent and demanding public figures. Formerly a professional skier, Bella spent a decade living in the Alps as an off-piste ski instructor, predominantly in Verbier and is one of the world’s only female ski instructors to be fully certified in the French, Swiss & British systems. She has an extensive network of trusted contacts and access to exclusive private homes across the world. Her knowledge, experience and combined skill-set are unparalleled in the industry.
CLIENT ACCOUNT DIRECTOR
Emma learnt to ski at a young age in the 3 Valleys and it has been a life-long passion ever since. Emma has invaluable experience across different areas of the travel and ski industry. She worked for a luxury chalet company in Verbier for 2 winters and then Val d’Isere. Emma has worked in sales and marketing roles for 2 travel agencies, as well as managing sales for a boutique chalet company for 4 years. With her extensive knowledge of the industry and properties in the Alps, she knows the perfect properties for our clients. Emma tries to get out to the mountains as much as she can - especially to her favourite resort Val d’Isere.
HEAD OF MARKETING
Holly has been with ALS Ski for 4 years. She is found frequenting Italy and France during summer, where she spent lots of time growing up. Holly has travelled South America, with a love of horses spent her time horse trekking in the Andes. After an 8-year hiatus from the slopes, Holly has spent the last few years falling in love with the mountains as well as the long lunches, all over again.
DIRECTOR OF CLIENT RELATIONS
Emma joined ALS Ski in 2021 having worked in travel for over 20 years. Emma learnt to ski in Cairngorms at a very young age, and became an instructor at 18. She has completed 2 seasons in Val D’Isere and one in Italy. Her favourite spots to ski are the Three Valleys and she has been fortunate to ski many of the American resorts. Emma has an exceptional understanding of luxury hotels on a global scale, and extensive knowledge of the luxury ski market.
CONCIERGE AND CLIENT SERVICES
Before joining ALS Ski, Sophie managed the Lifestyle team at Harrods and has a wealth of experience working on bespoke concierge requests within the luxury sector. After taking up skiing in more recent years Sophie has been enjoying getting to know the slopes and all they have to offer.
SOCIAL MEDIA MANAGER
Inez began working for ALS Ski as an intern in the summer of 2021 whilst studying at University. She is a frequent sun worshipper having visited Spain, France, Morocco and Turkey in recent years. As a regular skier, Inez also loves hitting the slopes, especially the Alps. She now freelances during her final year at University taking charge of the social media side of things and takes great pleasure in working in the luxury travel industry