Bella Seel 

Founder

British Freerider Bella has been skiing from the age of 4 and has spent over 10 years working in the Alps as an off-piste ski instructor, predominantly in Verbier coaching for Powder Extreme, alongside looking after her own clients. Fully certified in the French, Swiss and British systems, Bella is one of the world’s youngest female ski instructors and few British Instructors to be fully certified in all 3 systems with experience coaching in multiple destinations across the Alps. She is now based in the UK, however still skis a lot and launched ALS in 2013.  

Antonia Dutton

Client Services Director

Antonia has skied since she could walk, being trained up by ESF Ski School in the D’ent Doche region of France.  Her absolute passion for skiing shows through in her infectious personality and love for the mountains. She spends a lot of her time in her beautiful chalet in Portes du Soleil, alongside having skied in many different ski resorts over the years - from Italy, to Switzerland and France - Japan being next on her list. Her love for skiing shines through in her relentless supply of energy and enthusiasm.  

BROOKE DEEMS

Director of North American Relationships and Experiences

For the past 15 years Brooke has specialised in client focussed event production and marketing. She is renowned for her seamless execution of exceptional events and has looked after a number of VIP clients whilst working on Superyachts, planning and managing the events on board and off the vessel.  Alongside this, she has planned, managed and executed events at the London Olympics, Monaco Grand Prix, Cannes Film Festival, Miami Ultra Music Festival and Art Basel to name a few. Based in the USA, Brooke looks after North America for ALS Private and her knowledge and experience is a great addition to the team.  


SkiING With Heroes

Skiing with Heroes provides skihabilitation, jobs and mentoring programmes for wounded veterans. They take them for a week’s adaptive skiing every year to help build their physical and emotional strength before helping these veterans gain employment.

Founded by Gilly Norton and chaired by Lord Glentoran. 


bhb private

BHB Private is our sister company. Founded in 2012 by Harry Becher, BHB is an enhanced concierge provider that builds loyalty and relationships for companies with their most valuable private clients. Harry has been a fixer since school, and after a stint in the hospitality business, his talent for making connections took him to Los Angeles in order to set up Quintessentially's office there. Since 2006, he has been acting as a discreet, private fixer for brands, companies and private clients specialising in the provision of enhanced concierge, global travel support and a bespoke benefits programmes.